PRD TEMPLATE (2026) 1) Problem and goal - What problem are we solving? - Who has this problem? - Why now? - Success metrics (measurable): 2) Users and roles List roles (example): Admin, Staff, Customer, Manager For each role: - Goals - Top actions - Pain points 3) User journeys (top 3) Journey 1: 1. 2. 3. Journey 2: 1. 2. 3. Journey 3: 1. 2. 3. 4) Feature list (prioritized) MVP (must-have): 1. 2. 3. Phase 2: 1. 2. Phase 3: 1. 5) UX notes - Reference sites you like (and why) - Brand colors / tone - Mobile-first or desktop-first? 6) Scope boundaries (anti-scope creep) In scope: - Out of scope: - 7) Assumptions and open questions Assumptions: - Open questions: -