Tracking QA Checklist (2026)

Pre-launch QA
- UTM appears in GA4 acquisition report
- Campaign naming matches naming rules
- generate_lead fires only on successful submit
- generate_lead is marked as conversion
- duplicate events are not firing
- Meta Lead event fires once per conversion
- Event parameters are consistent
- Meta CAPI deduplication is configured (if enabled)
- Enhanced conversions hashing is valid (if enabled)

Monthly QA (15 minutes)
- Check conversion count trend
- Verify top landing pages and triggers
- Confirm thank-you page still exists
- Validate top UTM campaign naming
- Spot-check WhatsApp and call click events